In the following email sent to LNC Members yesterday, former Vice-Presidential Nominee, Chair of the Libertarian National Campaign Committee, author of “Conscience of a Libertarian: Empowering the Citizen Revolution with God, Guns, Gold and Tax Cuts,” Vice-Chairman of the Libertarian Party of Nevada, King-of-Las-Vegas, Capitalist Evangelist, Reagan Libertarian, and current At-Large member of the Libertarian National Committee, Wayne Allyn Root wrote:
My commentary at FoxNews.com yesterday has been read (so far) by over 105,000 people. It was #1 at FoxNews Opinion yesterday. And my interview with the NY Times of China came out last week- I’d pass it onto LNC, but it’s in Mandarin and I have not had it translated yet. But it was so well received in China, the publisher has asked me for a second interview about my daughter Dakota’s remarkable story called “Homeschool to Harvard.” His millions of Chinese readers want to hear the details of the story so they know how to best educate their children. All of these interviews end with “Libertarian Vice Presidential nominee” and Chairman of Libertarian National Campaign Committee” and “author of Conscience of a Libertarian.”
In my opinion . . . this is how you build a brand.
Wayne Allyn Root
2008 Libertarian Vice Presidential Nominee
(emphasis and ellipses in original)
It is unclear whether Mr. Root is referring to his efforts to brand himself, or his efforts to build the brand of the Libertarian Party, or both. The last sentence of the article he references above appears to offer his core brand statement in the following form:
If we are to save this economy, capitalism, our jobs, and this country . . . one thing is crystal clear — Obama must go.
(emphasis and ellipses in the original) Available online at:
It would appear that this branding statement is in direct opposition to a recent branding statement offered by Libertarian Party that:
One thing could make things worse. Electing Republican Mitt Romney President.
First published here:
Each of the branding statements above (in essence, that it would be better to 1) “Elect Romney than to re-elect Obama” and 2) better to “re-elect Obama than elect Romney”) were repeated by Mr. Root and Ms. Carla Howell at various Freedom Fest sessions where they appeared, including a session titled: “Libertarian Party – Solutions Not Slogans” by Carla Howell, major elements of which were repeated by Ms. Howell to members of the LNC during her report to the LNC meeting early this week.
Regardless of whether it’s the LP brand that Mr. Root is building or if it is his personal brand, or both; what IS clear is there is a striking lack of a consistent branding statements between (at least one member of) the LNC and those released officially by the Party itself.