LP: Vote For “The Handyman” – Fiscally Conservative; Socially . . . Cool

The latest Gary Johnson for President Video Ad:

http://youtu.be/FP69507fTKY

12 thoughts on “LP: Vote For “The Handyman” – Fiscally Conservative; Socially . . . Cool

  1. George Whitfield

    Very positive and upbeat ad. I was happy to send the link on the Gary Johnson website to a friend who I had discussed the Presidential election with yesterday at lunch. I had a copy of Johnson’s book, “Good Government” and gave it to him as he was interested in it. He had voted for Obama in 2008 but was disappointed and was not enthusiastic about voting for Romney. I hope we can reach many new voters for the LP this year.

  2. Robert Capozzi

    Yes, A+.

    While I recoil a bit from this sort of imagemaking stuff, it must be done, and this was WELL done. The neat thing about GJ is he has this modest confidence thing going on, which is really compelling. “Handyman”, indeed.

    I do wonder whether our anarcho bro’s and sis’s might be doubled over in pain with this one, however. The bits about no layoffs and improved services might set them off, calling for GJ’s head. If one believes that the only good government is no government, I would understand such a reaction.

    That the ad mentions he was a R might also set off the GOP Lite crowd.

    Still, I suspect they can deal with this sort of plumbline violation…I hope so….

  3. Thomas L. Knapp

    “I do wonder whether our anarcho bro’s and sis’s might be doubled over in pain with this one, however.”

    Haven’t bothered to watch it yet. I save Gary Johnson videos for nights when I can’t get to sleep and discover the Sominex is all gone.

  4. Eric Blitz

    @3, only those who believe we can’t ever target a general (non-libertarian) audience during an election cycle have reason for upset. One should hold the substantive policy proposals of every politician to the rigorous standards of ideology, but the meat and potato advertising that is necessary to reach new audiences must not be assessed with that same filter.

    Advertisements such as this are the beginning of a political discussion, not the end. Using a rigid ideological standard for the beginning of a discussion with those who are not yet exposed to the principles that animate your policy proscriptions is ineffective. That’s a proscription to reduce libertarian politics to merely shouting from the rooftops.

    This was a good ad principally because its messaging is directed so well towards a general audience, yet maintains broad ideological consistency.

  5. Robert Capozzi

    5 eb, oh, I agree. You might look into the history on Ed Clark’s offhanded comment about being a “low tax liberal,” esp. Rothbard’s apoplectic seizure over it.

    I remain hopeful that Ls will get over that sort of tendency to applying a highly restrictive interpretation of the NAP to every utterance any L ever makes.

    Could be that we’re over that sort of fundamentalism….

  6. Be Rational

    Good spot. Still not ready for real TV, so again, no one will see another good Johnson ad.

    Too bad. Good candidate. No outreach. No one knows.

  7. Robert Capozzi

    7 br, “not ready” because of the length or the production values?

    If length, I agree. Production values seem pretty prime-time to me.

  8. JT

    Blitz: “Using a rigid ideological standard for the beginning of a discussion with those who are not yet exposed to the principles that animate your policy proscriptions is ineffective. That’s a proscription to reduce libertarian politics to merely shouting from the rooftops.”

    Sorry to nitpick, but you mean “prescription,” not “proscription.” Back to regular programming.

  9. Matt Cholko

    I think this a great ad for marketing to those outside of libertarian circles. I am put off a bit by the way his management of NM government was presented, but overall I think its a great ad. 

  10. Be Rational

    @8 None of Johnson’s ads have been ready for TV because their length does not match any length in which ads are sold – 30 sec, 60 sec, 2 min. etc. They cannot be longer or shorter.

    Additionally, none of Johnson’s ads carry the legally required disclaimer for TV.

    This handyman spot is good. It could be tightened up, the disclaimer added, remade and run at 60 seconds.

    The Johnson campaign isn’t even trying to make spots for TV.

    This has been a strategic failure.

    The ads should have begun to run early in targeted states as was discussed on IPR long ago.

    The Johnson campaign has wasted their time hoping for and waiting for Ron Paul supporters to join them, instead of doing something to gain attention and earn their support.

    Once again, the LP has missed the chance to use the system that exists to its advantage.

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