d.eris writes on Poli-Tea:
Arguably, one of the most important strategic questions for independent and third party activists is how to motivate non-voters in future elections. Voter turn-out was quite low, for instance, in the gubernatorial elections in Virginia and New Jersey, where 39% and roughly 45% (according to my calculations) of registered voters cast a ballot, respectively. Thus, though Bob McDonnell received 60% of the vote in Virginia, he only garnered the explicit support of 24% of registered Virginia voters. Similarly, in New Jersey, Chris Christie received 49% of the vote, but only garnered the explicit support of less than a quarter of New Jersey’s registered voters. Partisans of the Democratic-Republican Party and supporters of the two-party state frequently maintain that low voter turn-out is a sign either of voter apathy or satisfaction. Yet, it might also express a rejection of the two-party political order as such.
Consider the following speculative scenario, which is somewhat fantastic. A majority of voters desire the election of third party and independent alternatives to the representatives of the political status-quo, as is consistently indicated in public opinion polls. However, they and many others are convinced that third party and independent alternatives are not viable candidates for office and do not stand a chance of winning because the two-party system is based on the election of Democrats and Republicans. On election day, a majority of serial non-voters appear at the polls, and cast blank ballots. “Blank” wins in a landslide.
Read the full thing here. And please discuss this very important topic in the comments.