During the most recent LNC meeting earlier this month in Nashville, Libertarian Party Executive Director Wes Benedict asked that party members and supporters should send ready-to-go versions of suggested LP News articles, brochures and press releases to the national office.
He explained that the dropoff in press releases and the continued lack of new brochures is due to the fact that the party’s small staff has to prioritize among many different areas which all require their attention.
At the moment, high priorities are:
Increasing revenue and lowering expenses
Increasing monthly pledges
Improving member record accuracy: addresses, phones, emails
Generating accurate elected official and candidate lists
Lower priorities for the time being include:
Attending outside think tank meetings
Quantity of blog posts and press releases
Assisting individual candidate campaigns
Managing local volunteer efforts
Hosting booths at conferences.
Regarding press and media, Wes noted “I cut back on the quantity and frequency of press releases in the short term. My experience has been that Libertarian Party candidates get far more media coverage per unit of effort than the party itself. The more candidates we run, the more media we get. I do expect to issue more press releases in the first half of 2010 than we issued in the second half of 2009, but I don’t expect to issue lots of opinion pieces and think tank-like essays.”
Benedict emphasized that volunteers can send ready to go versions of suggested LP News articles, brochures and press releases to the national office, which the party may be able to use, but he is not interested in ideas for news articles, brochures and press releases which the staff has to put together on their own.