David Redlawsk writes at NJ.com:
Chris Daggett’s campaign received much more visibility and attention than most observers had expected, but his debate performance, clever ads and early endorsement by The Star-Ledger were not enough to establish permanent traction with the voters. Too many of them never learned much about him, and he never polled high enough to convince many of his potential supporters that he had a real chance of winning. When the pitch was made that a vote for Daggett was a wasted vote, most gritted their teeth and voted for a major candidate. The irony of course is that had they voted for Daggett, it would have shown that an independent can get close, perhaps encouraging future independent candidates.
Full column here