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by James R. Oaksun
Candidate for LNC Treasurer
Graphic version at
What I’m driving at, is that it’s not enough for me to want to replace the incumbent or his clique. I would like to see us set a big goal to shoot for – what is known in the trade as a B-HAG: a Big Hairy Audacious Goal.
Here are some examples of B-HAGs from large companies:
Google: Organize the world’s information and make it universally accessible and useful.
Boeing: Bet the pot on the B-17, 707 and 747.
IBM: Commit to a $5 billion gamble on the 360; meet the emerging needs of our customers.
Ford: “Democratize the automobile.”
Microsoft: “A computer on every desk and in every home, running our software.”
Motorola: Invent a way to sell 100,000 TVs at $179.95; Attain six-sigma quality; win the Baldridge Award; launch Iridiums.
Philip Morris: Slay Goliath and become the front-runner in the tobacco industry, despite the social forces against smoking.
Sony: Change the worldwide image of Japanese products as poor quality; create a pocketable transistor radio.
Disney: Build Disneyland – and build it to our image, not industry standards. To be the best company in the world for all fields of family entertainment.
Nokia Siemens Networks: Connecting 5 billion people by 2015.
Symbian: To become the most widely used operating system in the world.
Amazon: Every book, ever printed, in any language, all available in less than 60 seconds.
Amazon: Earth’s most customer centric company.
Twitter: To become “the pulse of the planet.”
I suggest one for us in this presentation: One Million Members by 2016.
And before you say “Ridiculous!” or “Impossible!” consider the following:
1. Read the whole presentation.
2. This would require doubling our membership and revenue every year for the next 6.
3. If you extrapolate out the trend we were on from 1993-2000, that’s what it would have produced by 2016. Of course, instead we started going backwards and frittered away 100% of the gains we made between 1993 and 2000. I say elsewhere, it’s like the last 16 years never even happened for us. We’re right back to where we were in 1993. (Which is of course a worse position, as society has evolved some since then.) Setting 1 million out there, just gets us back on the path we were actually once on!
4. Recall Ron Paul achieved this in 1 year with his campaign. So we just have to be 1/6 as effective as Ron was.
5. Also consider how Obama went from a financing run rate of $100 million/yr to over $1.1 Billion, within the space of 9 months.
6. Consider that Wayne talks about a lot of “activity”… directed toward the advancement of… well… Wayne. The activity we propose is directed to the advancement of the LP and liberty.
7. 234 million people in the US age 18+. One million is 0.4% of the voting age population.
8. Even if we only get to 3-400k it would still be the greatest thing that ever happened to the LP.
9. *None* of the other candidates has thus far set any benchmark. As I said earlier, part of what I want to do, is differentiate myself from Aaron in every positive and creative way I can.
Is it the right B-HAG? Maybe yes maybe no. But in my opinion, we need to set an objective for us all to shoot for. As far as I can tell, much of the activity the last 5 years at least, maybe longer, has been akin to – as I say in the presentation – rearranging the deck chairs on the Titanic.
I don’t want any part of that…
The point is not to engage in activities that accrue to one particular person’s benefit. The point is to build an institution of liberty of which we can all be proud.