Marc Montoni in IPR comments:
One of the (many) things I have repeatedly tried to convince Libertarians of is that email is a woefully bad way to get real warm-body participation. They’re great for reminders, or for an occasional nudge, but they are NOT a recruiting mechanism. They *can* be used for recruiting and fundraising, but the fact is that real letters — not to mention ringing a doorbell and shaking a hand — work at a MUCH higher rate.
Establish a project for which you need X dollars. Pick out a list of 100 LP members in your area. Send 33 of them email fundraising messages. Send 33 of them hard-copy letters mailed via USPS. And go visit the other 33.
I am fully aware that the emails are by far the cheapest method of contacting the members — but you get what you pay for. Email is CHEAP. To many people, emails say we don’t care about them, if that’s all we’re willing to invest. Far too many libertarian “leaders” rely almost exclusively on email for communicating with their fellow members. If we’re serious about building the movement, or the party, we have to actually knock on doors and meet our fellows.