From John Jay Myers’ blog:
DALLAS LIBERTARIANS LET 100K PEOPLE KNOW… WE EXIST.
Parades have always been a really great way for us to reach out to people and let them know we exist.
The Key ingredient is having a guy like Richard Forsythe who owns a truck and a trailer. Then you need a few volunteers to decorate.
Richard has been a real trooper when it comes to supplying his property for our events.
We invited people via our meet up group to help decorate, and asked for more volunteers to “have fun” during the parade itself.
People at these St. Patty’s day events LOVE beads… so give them to them. But we also gave out trinkets at the Gay Pride parade, so just remember to bring something, if you can’t think of anything else, bring candy! mmmm candy.
Also, you need to set yourself apart. We have an excellent DJ who really appeals to the college kids. Remember the key is to have fun, you want to associate your brand with something positive. We had four volunteers walking beside the float handing out literature.
So the check list looked like this:
Truck and Trailer, free thanks to Richard,
Admission into the parade $100.
Generator and gas $70 (to power the mobile DJ)
Volunteers to pass out literature, and others to ride on the float and throw out beads… free.
DJ, with pumpin’ public address system, free (thanks Reid Robinson).
Propaganda (literature), it would be cooler to give out beads with our logo on them, but we have yet to think that far in advance ; )
So for around $200 we got our faces out in front of 100k plus people.
Can’t beat that!
When asked in the comments on a previous IPR post about other local LPs customizing this video:
John Jay Myers replied:
I can substitute whatever words you all like….you would also have to supply a couple of pictures relative to your area.