From the Sydney Morning Herald:
Mr Wood, whose wealth was estimated at $372 million in last year’s BRW Rich 200 list, gave $1.6 million to fund the Greens’ TV advertising campaign, helping to significantly increase votes for the party in key states…
Mr Wood’s donation enabled the Greens to run advertisements on high rotation on commercial television stations for the first time. Independent market research found the ads had contributed to higher swings to the Greens in the states where the ads were run most frequently…
Helping the Greens to secure the balance of power in the Senate was a ”critical step”, he said. The Greens’ vote tended to drop away in the final weeks of an election campaign as the bigger parties outspent them on advertising, and in May Mr Wood approached the Greens’ leader, Bob Brown, to propose that he help fund a ”proper” Greens ad campaign.
In the end, Mr Wood provided the bulk of the campaign funding. Mr Wood denied that he, or wotif.com, had anything to gain from his donation.
”There’s nothing in it for me financially,” he said. ”I’m not looking for any favours.”
Senator Brown said he would be ”forever grateful” for Mr Wood’s donation, which was both selfless and hazardous.
”There’s nothing that Graeme could possibly gain personally out of this,” he said, including influence over policy.