From an article by Katie Zezima at WaPo:
Among the biggest deficits such candidates suffer is a lack of funding. Johnson raised about $11 million, Stein about $3.5 million and McMullin about $1 million, compared with the hundreds of millions put forward for Trump and Clinton.
“In Florida, I’m not seeing the Gary Johnson ads,” said Warren Redlich, a lawyer who ran for governor of New York as a libertarian.
But Johnson and the others had additional liabilities, Redlich said, including, in Johnson’s case, the lack of a coherent message.
“If you were to ask the average voter who’s heard of Gary Johnson what he stands for, I don’t think they know,” he said. “It’s a blown opportunity,” he said.


He did not seek them out, they called him.
I wonder how Warren bagged an interview with the Washington Compost.
Libertarians love to say the taxation is theft, but we are reluctant to get into the details.
I agree with Warren Redlich on the lack of a coherent message. That has been a problem for years. The LP needs to identify five or so issues that we think are the most important to change and hammer at them year after year until we change them for the better.