Libertarian Party raising money to hire active Libertarian videographers

An email sent out to Libertarian Party supporters (H/T to paulie):

Dear Friend of Liberty,

We have a unique opportunity to reach out to younger prospects and recruit them to the Libertarian Party.

Help us raise $50,000 by making a donation today.

Travis Irvine recently ran for Congress in Ohio, and along with his campaign crew, generated videos that entertained and educated Libertarians and others nationwide.

You have probably seen some of them featured on our LP.org home page.

Below are some of the “greatest hits” from the Irvine for Congress weekly campaign video series:

The Kiss of Debt
The Third Finger
Apology to America
It’s Time for Pizza
The Libertarian Balanced Budget Proposal
Paula Brokes Carpet Bagging Outlet
FatCat Tiberi is Really Down on Main Street
Quiz Across America
A Federal Budget Haircut
Spending Out of Control

Here’s another video they just produced for us.

Imagine if our LP headquarters could provide:

  • A free library of outreach videos to our state affiliates
  • Free high-quality customizable campaign television commercials to our candidates
  • Humorous AND serious videos covering important political topics in D.C.
  • Professional quality videos of training and leadership seminars
  • Educational and outreach videos to attract new people to the LP

High quality video content is something the Libertarian Party has lacked, but it is something younger voters expect. For example, enthusiasm for Ron Paul’s recent campaign for President was strongly boosted by a constant flow of dramatic online videos.

We want to know if this is something you support enough to make it affordable for the national Libertarian Party. We’ll know in the next week or two based on how you respond.

Travis Irvine has been making videos and movies since he was eight years old, culminating in several popular videos throughout high school, even more ambitious movie and TV work for his Communications degree at Ohio University, and the founding of his own production company, Overbite Pictures, LLC, in Ohio. Travis has directed, produced and edited everything from wedding videos to music videos to non-profit and corporate videos, all the way to a feature-length horror/satire and a short documentary about his 2007 mayor run, AMERICAN MAYOR.

Nigel Lyons has been shooting and editing video content since 2000. His work has ranged from high school sport reels to corporate videos to the Irvine for Congress campaign spots. He’ll bring his own equipment, saving the party thousands of dollars. In addition to freelancing for a variety of web start-ups and website launches, Nigel created hours of video content built around one purpose–converting visitors into paying customers.

OUTREACH * EDUCATION * INSPIRATION * CUSTOMIZATION

With just a small amount of support from you, we can afford to produce occasional contract videos.

With your strong donation, we can bring one or both of these guys to D.C. to build an in-house video production capability.

What are you willing to contribute to help make this happen?

Our online donation tracker is at $350,254 at the time of writing this. Bringing Travis and/or Nigel onto our staff is a significant investment we can’t afford yet.

We’ll learn how much support there is for this over the next couple of weeks.

Please forward this email to your friends and potential donors, and let them know how much you are donating to support this new effort.

While we’re shooting for $50,000, if we can raise $20,000 or even $10,000, that should be enough to get us started.

Please call our Executive Director, Wes Benedict, at 202-333-008 x 222 to discuss making a donation of $1,000, $5,000 or more.

Whatever you can donate today will help make this possible.

Please contribute online today.

Sincerely,

Mark Hinkle
Chairman, Libertarian National Committee

56 thoughts on “Libertarian Party raising money to hire active Libertarian videographers

  1. Best We Can Do? [Lake]

    21ST CENTURY HARRA KRISHNA?

    When I spent time and money cranking out a series of California / CALVETS /CDVA articles on the possible privatization of west coast veterans programs, the results were not in a format [I guess] available to me.

    I was then instructed to pay out $5 to Edward Tessiler (sp) so he could copy such and snail mail to me. It never came and he later admitted that he never got around to following up.

    He then suggested that I fork over $25 for a year’s LPCa membership. I was not a LP member, and less of a fan. It would provide me with literature WITH OUT the veterans considerations that I sought. *straight commission or slliding scale* ???????

    When I finally caught up with Eddie and Richard ‘Sand Paper for PR’ Rider at the home / open house of San Diego County marathoner and long time Libertarian Ken Bourke, now an Independent and FORMER Libertarian, he, physically cornered, handed over five one dollar federal reserve notes.

    When I physically counted them in front of him, he complained. I and the majority of the folks in the room, FORMER Libs, just laughed.

    Next: saffron robes, flowers, tambourines?

    LP, great philosophy, unethical execution!

  2. MMP James Ogle [Free Parliamentary]

    @2 Honorbale CA Prime Minister Don Lake [American Independent] wrote “[…]Edward Tessiler (sp)[…]”

    Sir, that’s Teyssier, Edward. I was just looking over his name, he was a candidate for Treasurer on the CA state’s ballot in 2010. He’s also ranked #101 in the results of the “5th California Parliament Election”.

    I was just going over the cast ballots, since Mary J. Ruwart [Libertarian] stood down, MSP Dougn Scibner [Libertarian] was #101, and he was elected as #100 now. I will be announcing the results in the January Monthly Bulletin.

    More news; We just gained a new member of super-state parliament from the state of LA, in super-state #6. MSP Parker Ward [Constitution].

    There could be a connection between IPR and him, as it looks like IPR might be owned by a esident of LA. IPR was founded shortly after the CO LP convention in 2008.

    The page source of the IPR index page features only two names; Wayne Allyn Root and Barak Obama.

    BTW, PM Lake…we need better Cabinet members. Can’t you please rank the names for Cabinet?

    We can really use a few good names, if you can write any new ones that you like. For example, Hardware Minister Jon [Info. Not Avail.] and Beta Tester Minister Creatrix [Info. Not Avail.] have done nothing for months, and I paid them each $100. already for work.

    Best,
    –James

    PM Lake; Please follow directions email or post…
    ——————-ps@usparliament.org
    Directions to Executives

    Do not use X marks. Mark your choice(s)
    with numbers only. Put the figure 1
    beside your first choice, the figure 2
    beside your second choice, the figure 3
    beside your third choice, and so on.
    You may rank as many choices as you please.
    Do not put the same figure beside more than
    one choice/name. Copy, paste and email
    the marked eballot to the volunteer vote
    counter at ps@usparliament.org

    ___ _______________ _______________ (write in)
    ___ _______________ _______________ (write in)
    ___ _______________ _______________ (write in)
    ___ Information Minister Byron [Independent]
    ___ Mediator Minister Victoria Peterson [Independent]
    ___ Treasurer Minister Frank Garcia [Info. Not Avail.]
    ___ Peace Minister Craig Peterson [Green]
    ___ Economics Minister Ralph Hoffman [Democratic-Republican]
    ___ Communications Minister Alex Plewniak [Libertarian]
    ___ Education Minister David Frey [Socialist USA/California]
    ___ Moderator Minister Mike Stanley [Democratic]
    ___ Controller Minister Donna Tello [Libertarian]
    ___ Insurance Commissioner Minister Dale Ogden [Libertarian]
    ___ Secretary of State Minister Forrest Hill [Green]
    ___ Treasurer Minister Mehul M. Thakker [Green]
    ___ Speaker Minister James Anthony [LEAP]
    ___ Senate Minister Michael Metti [Libertarian]
    ___ Attorney General Minister Kenneth Weismann [Libertarian]
    ___ Controller Minister Warren Campbell [American Independent]
    ___ Treasurer Minister Marian Smithson [Libertarian]
    ___ Senate Minister Don J. Grundmann [American Independent]
    ___ Controller Minister Laura Wells [Green]
    ___ Secretary Minister Al Hanson [Independent]
    ___ Hardware Minister Jon [Info. Not Avail.]
    ___ Moderator Minister Michael Williams [Info. Not Avail.]
    ___ Advertising Minister Jacki Slavin [Info. Not Avail.]
    ___ Beta Tester Minister Creatrix [Info. Not Avail.]
    ___ Web Page Minister Robert S. [Pot]
    ___ Programmer Minister Cody Nott [Info. Not Avail.]
    ___ Communication Minister Loris Scagliarini [Info. Not Avail.]

  3. Jacob Zychick

    This is a similar idea that we are attempting with our future candidates for the Reform Party of NJ. We want to use humor and serious videos and outreach materials.

  4. MMP James Ogle [Free Parliamentary]

    @6 There is now. Because MSP Parker Ward [Constitution] is a Member of Super-state (MSP).

    http://www.usparliament.org/ss6.php

    And MP Aaron Starr [Libertarian] (MP=member of national parliament) is an IPR contributor.
    http://www.usparliament.org/

    So now IPR and MSP Parker Ward [Constitution] are officially connected.

    Peace, we are connected as a mean, clean, voting machine. And we have a vast array of weapons. Many of our members carry secret weapons – bazookas.

    It’s 0600 am on Normandy Beach, and one and 1/2 minutes are like one and 1/2 years in real life. Today, we expect more than 2500 casualties and victory is within 150,000 years in the future.

    MP James Ogle [Free Parliamentary]
    http://www.usparliament.org/fpp.php

  5. Thomas L. Knapp

    It’s my considered opinion that continuous off-topic flogging of another web site in excruciating detail should be categorized as, and treated as, comment spam.

  6. Ross

    Tom, I agree, although we’ll have to discuss this on the contributors’ list because of the open comments policy.

  7. Catholic Trotskyist

    Thomas and Ross, it is my considered opinion that you are intolerant and short-sited ninnies.
    The Catholic Trotskyist Party of America and the USA Parliament project are making world-changing revolutionary activity acrosss the world, with the help of our Lord Jesus Christ and Pope Benedict XVI, the Communion of Saints and the masters of all religions and all political parties, amen.

  8. NewFederalist

    This site will never find a serious buyer with the open comments policy that allows kooks to spam off topic nonsense ad nauseum et ad infinitum.

  9. Catholic Trotskyist

    NF, what about a non-serious buyer? The buyer doesn’t have to be serious as long as he or she gives up the money.
    I am in current negotiations with possibility of fundraising for purchasing IPR.

  10. Anonymous Poster

    @9
    Seriously. I can’t figure out what half the loons on here are saying, it’s like they write in code.
    Milnes, Lake, MMP James Ogle, surely there is some sort of proper decorum policy.

    Some sort of anti-douchebag blog log in or something, I like to check in but I will notice a blog has 10 new posts, and they are all one of these ninnies.

    It’s like their mission is just to make the blog itself look like a place where crazy people congregate.

    I have no idea what to do about it, but obviously this mmp guy has got to be violating something.
    And Milnes is just a crazy asshole, I think deciding someone is a crazy ignorant asshole is reason enough to block them.

    If their only mission is to ridicule and accuse and then, oddly, ask to be our next President, geez what an idiot.

    I can put up with Dondero and people I don’t agree with at all, but crazy, loon, idiot is a whole other category.

  11. Michael H. Wilson

    Somebody needs to add the Minister of Silly Walks to their list. Or maybe that’s the Minister of Silly Woks. Then they could really cook up a mess.

  12. MMP James Ogle [Free Parliamentary]

    @15 Michael H. Wilson // Dec 11, 2010 at 10:20 pm
    “Somebody needs to add the Minister of Silly Walks to their list. Or maybe that’s the Minister of Silly Woks. Then they could really cook up a mess.”

    Well Michael…give me the nod, and you’re it!

    We can really use your name, and we have plenty of openings. We’ve been waiting on reinforcements! Welcome in advance to the team…and BTW, we’re being decimated.

    After all, at least you’re not to “big”, like the Comedy Central Party.

    Thanks in advance for your interest, and I’ll send you the welcome letter when you give me the nod if you’ll email your address. Otherwise, I’ll post the link to the welcome letter here.

    Your name will be self appointed; Minister of Silly Woks Michael H. Wilson [Libertarian?]

    http://www.usparliament.org/exec-ss11-6.php

  13. Catholic Trotskyist

    At 14, what category would you put me in? The kooks, or the Dondero/people you don’t agree with but can tolerate?

    Maybe someone should start a moderated site for third parties. Then IPR and BAN can be the unmoderated free spirit frontier places that most of us love.

  14. Thomas M. Sipos

    New Federalist: “This site will never find a serious buyer with the open comments policy”

    Why would it matter? As the new owner, a buyer can change any policy they don’t like it.

    But it would be a mistake. Most people prefer open unregistered, anonymous comments, even with the difficulties.

    When Third Party Watch changed from open open comments to moderated, people left it for IPR.

  15. Michael H. Wilson

    Hammer of Truth also requires a registration, but having contributed $50 to that effort some years ago, and being disappointed by the results, I find that insulting.

  16. Thomas L. Knapp

    TMS@18:

    “When Third Party Watch changed from open open comments to moderated, people left it for IPR.”

    I don’t remember it that way.

    Lots of blogs have both reasonable moderation polices AND lots of active discussion. AntiWar.Com comes to mind.

    In any case, IPR has always moderated for comment spam, and what I am asserting is that Mr. US Parliament is essentially engaging in exactly that.

    Regardless of the topic, he floods each thread with ads for his “US Parliament” thing.

    I’m not objecting to the fact that he’s a whackjob, I’m objecting to the fact that his whackjobbery is actually advertisement. I’d say the same thing if someone non-whackjobbily posted an LP recruitment appeal and the LP’s “join” URL over and over in every thread, including those completely unrelated to the LP.

  17. Best We Can Do? [Lake]

    Michael H. Wilson // Dec 12, 2010:

    “Hammer of Truth also requires a registration, but having contributed $50 to that effort some years ago, and being disappointed by the results …………”

    [Lake: Disappointed ?????? Youse was robbed man, youse was robbed! Facts be facts! I was alerted via back sources and tried to get the TPW word out, but oh no ……..]

  18. Best We Can Do? [Lake]

    Anonymous Poster // Dec 11, 2010:

    “………. half the loons on here are saying, it’s like they write in code ……….. Milnes, Lake,”

    [Lake: out side of Nightmare Nightingale not dropping to one third of one percent in November 2010, when have I not been ‘spot on’ the money on one topic after another? (Even ‘Joogle’ was one of my eye witnesses to the Frank MacKay ‘payola’ incident at John Bambey’s Sacramento apartment.) If I am both a lunatic and constantly correct, then either myself or Mister ‘Anonymous Poster’ have a problem and serious logical dysfunction.]

  19. Robert Milnes

    I agree with Tom@9.
    But each comment should be considered individually & retroactively-after posting.
    e.g.@4 appears to be notspam.Unless you count multiple links to same. (3).
    & @7 has 4 links.
    These 2 comments are not typical of Mr Parliament. Usually it is mostly clearly spam.

  20. Robert Milnes

    TMS @18 re: @21, I agree with Tom’s recollection.
    Ownership changed @TPW to fascisto-rightists.IPR was created as an alternative & readership left the former for the latter.

  21. Robert Capozzi

    Also agree with TK about TPW. After it changed hands, no one was posting content.

    We can only discuss one topic so long!

  22. NewFederalist

    “NF, what about a non-serious buyer? The buyer doesn’t have to be serious as long as he or she gives up the money.
    I am in current negotiations with possibility of fundraising for purchasing IPR.”

    Whew! That’s a relief. I was afraid they might sell it to some nutjob!

  23. paulie

    Hiring Travis Irvine is a great idea. Hope it happens. His videos are excellent.

    As I told Wes and Mark H. in New Orleans, I also hope the party asks its members, email list subscribers and facebook fans to send in their own videos on a regular basis.

    We should be more participatory and leverage members talents.

    Sorry, still no time to read IPR comments, but I don’t like to make hit and run comments so call me at 415-690-6352 if you would like to discuss this or anything else pertinent to IPR topics.

  24. MMP James Ogle [Free Parliamentary]

    @23 PM Lake wrote; “[…] (Even ‘Joogle’ was one of my eye witnesses to the Frank MacKay ‘payola’ incident at John Bambey’s Sacramento apartment.) If I am both a lunatic and constantly correct, then either myself or Mister ‘Anonymous Poster’ have a problem and serious logical dysfunction.[…]”

    Yes, I was there. I can confirm that Lake is correct. This Bloomberg/MacKay [Reform] flew in from NY state to give Bamby and Blare the $500.

    This was supposed to be a convention.

    I did get some valuable information about a Mexican food restaurant, and I found Bambey to be highly involved with labor unions.

    But they didn’t want to hear about my issue regarding improving their voting system, to elect no 100-member “All Party System” team.

    The guy MacKay, didn’t even bother to say hello or be courteous. It was more like…(McKay to Bambie; “you’re the chairman, step outside so we can talk privately, I’ll can give you this cash and then I’m (McKay) flying back to NY.”

    That was the appearance. They seemed like they were both trying to hide the fact, and at the same time impress me. Wierd, I wasn’t impressed at all.

    The thing that was rather odd to me, was considering it was the state convention of the Reform Party, and there was about five people present, and they didn’t seem interested in my being involved. They did ask me “ARE you proclaiming to be a delegate?!”, which I declined.

  25. Michael H. Wilson

    Back to the original topic for a moment. Hiring Travis and his teammates would be fantastic. My check is in the mail.

  26. Be Rational

    Travis Irvine makes great videos. This is a great opportunity to promote the LP to a younger audience. Everyone should donate ASAP.

    Since it’s Christmas time, the elections have just ended, and little promotion has been done, the LP should be patient on funding this project. Get started quickly, release a couple of good videos, and then look for more money to keep it going.

    Add to this:
    1) a project to buy a DC office location now and 2) a project to fund major network broadcast TV and radio advertising to gain ballot status in key states. Why spend big bucks to petition and then not follow up with advertising to win votes? In some key states the cost of winning ballot status with advertising is cheaper than the cost of petitioning again … but national LP spends nothing on advertising.
    3) a project to provide training to affiliate parties, candidates and campaign managers in all the nuts and bolts of politics
    4) a targeted project for party building advertising in key states on broadcast TV and radio

    The LNC needs to make the national LP worth donating to.

  27. Sane LP member

    #35 is right on target.
    Especially # 3. We need to train leadership in key states or use larger LP affiliates to help the others. Let’s make the LP the true alternative to the two old parties.

  28. JT

    Be Rational: “Why spend big bucks to petition and then not follow up with advertising to win votes?”

    Because the LP hasn’t been able to raise nearly enough $ for the kind of advertising you’re talking about.

    Be Rational: “In some key states the cost of winning ballot status with advertising is cheaper than the cost of petitioning again … but national LP spends nothing on advertising.”

    In which key states is buying major network TV and radio advertising–repeated enough to substantially boost vote totals–cheaper than hiring petitioners?

  29. Robert Capozzi

    br, have you done the math? This seems impossible on its face. NY has several media markets, and the NYC media market is likely among the MOST costly in the country. MD has at least 2 media markets, and again, I’d guess they’re among the most expensive in gross impressions/$.

    Are you assuming some obscure HD radio station — all polkas, all the time — or something?!

  30. JT

    I second what Robert said. What evidence are you relying on, Be Rational?? Your post doesn’t seem very rational to me.

  31. Be Rational

    The key is to:
    1) focus on inside the state media markets, and not buy overlaps, and not buy big cities with bad demographics and voting history: we would not buy NY city or DC.
    2) buy TV markets that are smaller and cheaper and located primarily or entirely inside the state and target programs and demographics to likely L voters.
    3) target radio stations, markets and programs to reach likely voting demographics and fill in gaps in smaller cities, suburbs and less urbanized areas of the state.
    4) remember that to win ballot status we only need 1% in MD, about 1% in NY, 2% in IA and 4% in NH, so we target for the number of votes we need.

    We have a base of loyal voters in each state, so we only need to add enough for ballot status. Smart targeted advertising can fill in the needed votes at $1 to $2 per vote.

    Statewide campaigns should never waste a penny on newspaper or internet ads. Lawn signs and bumperstickers should be handled as cheaply as possible. All available funds should be saved for targeted programs on major TV and Radio broadcast stations.

    Since Redlich, Babiarz and Cooper all did some limited ad buys, we should be able to analyze their results. Preliminary looks at their votes in geographic areas covered by ads vs those areas with no ads show a significant boost in votes – enough to win ballot status if the spending had been increased. $10,000 in each state could have put all three over and MD was close with a very tiny ad buy, but it wasn’t enough and the state is so small that comparitive data may not be possible, but it appears that $10,000 would have been enough.

    In September and October before the voting it looked like only $10,000 in each state but $20,000 in NY. Now we can see that even $10,000 in NY would have easily put us over, but in a different year I would still go with $20,000.

    There are generally enough voters with an affinity for the LP to reach 1 to 4 percent if motivated by some advertising to do so. The unmatched Clark for President vote totals demonstrated the same thing, and the money spent was spread nationwide across favorable and unfavorable TV markets. In these statewide races we can cherry pick our way to the extra few thousand votes we need in each state for ballot status.

    Of course, all of this depends on having a quality candidate who campaigns actively, has a decent media presence, a clear, reasonable L message, and well produced ads.

    It’s time for the LP to “Stop Wasting Money.”

  32. Be Rational

    It is also likely that if the LNC would actually start spending money on TV and Radio advertising in key states and key races, we would see an increase in donations that would be greater than the cost of the advertising project.

    People are more likely to donate to projects that have some point, that are visible, that may actually produce some results. When donors spend their hard earned dollars, they want to have a good reason for doing so and get a good feeling as a result. They like to see and feel where their money is going. Donating for paper, paper clips and office staff doesn’t excite or motivate donors.

  33. Be Rational

    Since the announcement of the video project with Travis Irvine, the average daily online donation rate to the LP, as shown on the LP site, has increased greatly.

  34. Michael H. Wilson

    There is some merit to what BR says @ 41. Some years ago an editor for a newspaper told me that the LP should focus on small towns and small market because the major candidates never paid much attention to those areas.

    Basically spend the effort to build a base in small town markets and you’ll surprise the big guys. But who the hell ever wanted to pay attention to anything like that.

    BTW I think Gov. Perry in Texas only did TV this past election. Nothin’ else.

  35. JT

    It seems you have information that I don’t have, BR. How do you know about ad areas, ad spending, and votes across ad and non-ad areas for all of those candidates? And how much does it cost for people to petition to get the party on the ballot in those states?

    BR: “People are more likely to donate to projects that have some point, that are visible, that may actually produce some results. When donors spend their hard earned dollars, they want to have a good reason for doing so and get a good feeling as a result. They like to see and feel where their money is going. Donating for paper, paper clips and office staff doesn’t excite or motivate donors.”

    That’s true.

  36. Robert Capozzi

    mhw: BTW I think Gov. Perry in Texas only did TV this past election. Nothin’ else.

    me: My gut tells me this is not the path for the LP. The Internet allows us to “disintermediate,” to go straight to voters. Video releases with some “pop” — that go viral — is the the contemporary and inexpensive way to reach our better, largely younger, demographic.

    TV advertising may still reach more eyeballs, but that will change over time.

    Web-based video is the great leveler of politics.

    Just my sense….

  37. Robert Capozzi

    br41, I’d be very surprised if there’s any correlation between the media buying Redlich did and his vote totals. Deviations in VERY small numbers usu. tells us nothing.

    If he bought in Buffalo, Rochester (both have some coverage into Canada, but we’ll put that aside), Binghampton, and Albany and he got, say, 0.9% in those areas and 0.4% downstate, I’m not sure that proves anything. Previous guv candidates might have gotten, say, 0.6% upstate and 0.2% downstate. What’s that tell us? Maybe that upstate is slightly more fertile than downstate…that’s about it.

    MD without DC? OK, that misses half the state at least. Baltimore and Cumberland media cross state lines. The demo in Baltimore is generally not L leaning.

    I’m biased, but newer campaign technology and channels seems more promising. Production and distribution costs are generally lower. Targeting may be more challenging in some ways.

    That’s the more salient trade off, IMO.

  38. Robert Capozzi

    mhw: Some years ago an editor for a newspaper told me that the LP should focus on small towns and small market because the major candidates never paid much attention to those areas.

    me: At one point, that may’ve been a good way to go. As newsprint is a dying business, I’m not so sure.

    My gut tells me that the suburbs are our most fertile field, over cities and small-town America. Suburbs are passed over, as their news is dominated by big-city media, yet the peace and prosperity message probably resonates best in the ‘burbs. And that’s where the population is going.

  39. Be Rational

    @47 You may be surprised, but the preliminary numbers, according to the campaigns, show the trend.

    This is the same effect that put Munger over the top.

    As to rural markets, it has nothing to do with newspapers which are useless except for very local campaigns – State Rep and smaller can sometimes use newspaper ads quite effectively.

    We can target radio and smaller TV broadcast markets quite effectively. Don’t forget, when we are only looking for ballot status numbers, it is much more efficient to forget about big markets like NY city and DC. We just need to buy enough spots to generate 10,000 votes in a small section of the state. These buys can also help us build a base of activists in the targeted areas.

    None of the “modern” online ads generated any results in 2010. These are a waste of money. And none of the online LP videos went viral, but the Travis Irvine spots that were run on Broadcast TV were noticed by PBS and covered nationwide.

    Target broadcast TV and Radio is still the proven way to go.

  40. Michael H. Wilson

    Where I live one of the most successful candidates spent little money on advertising and instead hired students and trained them on telephone calling which he combined with a door to door walking campaign. And he nailed it coming in with numbers better than almost everyone else as I recall.

  41. Be Rational

    @50 What office? Not statewide I’d guess. Those are good techniques for a campaign that has the funds to cover every house in a district or every house in a state for a statewide campaign.

  42. JT

    BR, could you answer my post 45 (the one before Robert’s 3 successive posts)? I’d really like to know.

  43. Be Rational

    @45 & 52 I’ve been following posts from the candidates and campaign managers on this site and the campaign sites and had some direct phone contact to get some preliminary numbers – not specific enough as of yet. Hopefully someone with more time than me will put together a detailed analysis for each campaign.

  44. Aaron Starr

    Many seem to focus on whatever is the next new way of campaigning, but ignore the old fashion tried and true methods.

    Going door-to-door works, especially when combined with a pre-letter stating you’ll be meeting them and a post-letter after you meet with them.

    Hosting neighborhood coffee get-togethers is effective, if there is both a pre- and post-event mailer to the neighborhood.

    Local newspapers print letters to the editor and people actually read them. It’s an inexpensive means of reaching out to people and that section of the paper is one of the most read.

  45. Michael H. Wilson

    @ 50 I was writing about a Democratic Party candidate who was given little or no chance in a race against a better known opponent. He started by going door to door in March, two hours a night five days a week and 11 to 5 on Saturdays. This was a state legislature race. He did one mailer close to election time. He won the primary and then in the general he beat a better known candidate there as well.

    Basically he put out one mailer the week before the election, walked every day except Sunday and had a crew that called in the evening. He specifically avoided robocalls.

    Some years ago we had a Libertarian candidate who also started door to door in March and was successful in getting elected to a city council seat.

  46. JT

    BR: “@45 & 52 I’ve been following posts from the candidates and campaign managers on this site and the campaign sites and had some direct phone contact to get some preliminary numbers – not specific enough as of yet.”

    So from posts (I haven’t seen posts with those ad-related numbers from those campaigns on this site) and phone contact you were able to discern how much ad $ was spent by each campaign, in which areas in the state each campaign bought the ads, and what the vote totals were in all the areas not exposed to the ads vs. the areas that were (even assuming those ads were wholly responsible for the difference)? And that petitioners are more expensive in each state on top of that?

    Aaron: “Many seem to focus on whatever is the next new way of campaigning, but ignore the old fashion tried and true methods.”

    Depends on which race you’re talking about. For lower-level races, I think you outline a good strategy. For federal and statewide elections, you do need radio/TV advertising and publicity to be competitive.

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