From the article by By David Malmo-Levine, Cannabis Culture – Monday, March 28 2011:
We will be rolling out the new campaign at the state convention for the Libertarian Party of California on Friday, April 8, 2012. Within Libertarian circles are people who have written me checks of $10,000 or more. I raised the $500,000 to put Prop. 215 on the ballot and I raised $600,000 for my legal defense fund. I can and will raise the $2 million we will need for this campaign.
Meanwhile there are two ways CC readers can get involved. If they send us a check for $100 or more they will be official founding donors of the campaign. If you are a business and would like to become an official sponsor of the initiative, we have a program that will allow you to piggyback on our media coverage.