Gary Johnson ad: End the War on Drugs

Libertarian Presidential nominee Gary Johnson has released a new web ad today focusing on his position on the war on drugs. In it, he rails against the current administration and former governor Romney for their support of the current drug war policies, and Johnson’s advocacy for the legalization of marijuana. Watch the video below.

16 thoughts on “Gary Johnson ad: End the War on Drugs

  1. Be Rational

    Very good spot. It can easily be cut to fit a 2 min. spot and adapted with the legally required tag line for Broadcast TV.

  2. just saying

    Is this an actual advertisement that has been airing in paid media to reach new audiences?

    Or is it just another web video that will only be sought out and viewed by people who are already supporters?

  3. Robert Capozzi

    Flawless. A+, the first one.

    I especially like the forthright tone of it. It sounds reasonable and unapologetic.

  4. Be Rational

    @5 Of course it’s just an internet ad. The Johnson campaign has indicated that they would like to actually advertise somewhere, but they’re waiting for enough funds to come in.

    They have been advised and pleaded with to set up a special fund to allow donors to contribute funds that will be guaranteed to be used 100% to purchase time for targeted Major Network Broadcast TV advertising, but we have seen little response and heard a variety of excuses.

    So, good ads are waiting to be run, the public is waiting for a serious alternative, the campaign is waiting for money and a number of donors are waiting for guarantees that their donations will be used effectively, efficiently and expeditiously for the one thing that they desire most for their money – the chance to see that the Libertarian Party name, our nominated candidate and our message of Liberty is actually spread in the most recognized credible form, with significant repetition to targeted small state audiences so as to actually reach enough people to register in the polls and in votes on election day as well as bring in prospects, volunteers, supporters, donors, members and future candidates and LP leaders – targeted major network Broadcast TV ads in small states.

    Time, however, is not waiting and opportunity is impatiently checking her watch.

  5. Steve M

    I have posted it as a facebook comment and put it up on cnn’s facebook wall. So far 5 others like it via cnn’s facebook wall.

  6. zapper

    @12 The problems with waiting …

    The problems with waiting to start a real TV ad campaign – meaning: targeted to small states, multiple insertions on Major Network Broadcast TV:

    1) We miss the chance to introduce GJ to the voters in time to affect polls taken before the debates in the target states.

    2) We miss the chance to surprise the media that a real campaign exists for Johnson, which would earn massive amounts of free media in the targeted small states.

    3) We miss the chance to leverage that local media attention into a smattering of nationwide major network pick-up coverage on evening news and other programs.

    4) We miss out on the new “prospects, supporters, volunteers, donors, voters, and members” who will come from well made advertising in the targeted small states and allow the advertising program to continue in the targeted states as well as to expand and spread its coverage area – website & 800# included – does the LP still have an 800#?

    5) We miss out on the chance to raise money from many donors who will ONLY give, or who will give far more, toward outreach activities and especially those who are excited at the prospect of finally, at long last, being able to spread the Libertarian message on broadcast TV where we can find and bring in the 20% of the population who are already libertarian and would be LP members and supporters if only the LP were credible. Broadcast TV makes us credible. Nothing else will.

    6) We miss out on the additional funds that would come from having an active, proven advertising campaign underway. Excitement and belief that our time is coming will bring in far more funds.

    When we show that we are finally doing something we will raise more money.

    7) We miss out on the chance to reach a large number of voters BEFORE they have made up their minds and are still searching.

    8) We miss out on the chance to get our message out in time to reach those who vote early through absentee, military, and mail ballots.

    It’s best to advertise early. Then, iron out the kinks and advertise again. Early and often.

  7. Robert Capozzi

    13 z: We miss out on the chance to raise money from many donors who will ONLY give, or who will give far more, toward outreach activities ….

    me: Oft repeated by you, but never justified, not even swagged at. Declaring gut senses about empirical matters doesn’t sell….

  8. Austin Battenberg Post author

    Besides, what would have been the point in airing one of his earlier ads that we were all critical of? We would have all been screaming: WHY ARE YOU PUTTING THAT CRAPPY AD ON TV AND WASTING MONEY???

    That is how I feel anyway. And I think the point has been made that most voters don’t care about politics yet, so the political ads won’t even effect them.

  9. Paulie

    They have been advised and pleaded with to set up a special fund to allow donors to contribute funds that will be guaranteed to be used 100% to purchase time for targeted Major Network Broadcast TV advertising, but we have seen little response and heard a variety of excuses.

    So, good ads are waiting to be run, the public is waiting for a serious alternative, the campaign is waiting for money and a number of donors are waiting for guarantees that their donations will be used effectively, efficiently and expeditiously for the one thing that they desire most for their money – the chance to see that the Libertarian Party name, our nominated candidate and our message of Liberty is actually spread in the most recognized credible form, with significant repetition to targeted small state audiences so as to actually reach enough people to register in the polls and in votes on election day as well as bring in prospects, volunteers, supporters, donors, members and future candidates and LP leaders – targeted major network Broadcast TV ads in small states.

    I am pushing targeted fundraising as well.

    I’ll try to get an interview/strategy discussion with Ron Nielson to ask him about it and some other questions.

    Since it would be both a strategy discussion and an interview it is possible that some of the answers would be on the record, some not.

    If it happens.

    In the meantime, I keep suggesting it through channels, and I also understand that the recent million-dollar superpac donation and others possibly in the wings are for advertising and that the advertising will be or is likely to be aimed at a similar list of states to the one zapper proposes.

    I hope this is true and that the ads happen to broadcast soon.

    I think the superpac accepts small contributions also. However I understand if donors wait to see what ads actually air where and when before they give to it.

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